The website gap
Get found on Google
Fast, clear sites that show up in search and tell people what you do in five seconds.
Websites and SEOfixed price · quoted after the audit
Everyone has an AI tip. Nobody knows your business.
We audit your website, AI tools, enquiries and admin, and help you cut, fix, add or build.
A restless flock of sheep, with AI tool logos popping up over their heads: ChatGPT, Claude, Gemini, Copilot, Perplexity and more.
Shaun, which tool? I'm so confused.We audit your business, find where you're losing time, money and clients, then set up the fix. Websites that get found on Google. CRMs that catch every enquiry. Automations that do the admin.
How we fix it
Fewer tools. Better systems. More clients.
A guru swears by one tool, a mate by another, and a new one launches every week. We start with your business, not the herd's latest tool.
Your website runs through us to the tools that run your business: search, bookings, email, payments and AI. We keep the tools that earn their place and cut the ones that don't.
Our website check-up prompt, free. Give it to your AI.
Give my business website a quick check-up and tell me the three things to fix first: [your web address]
paste it into ChatGPT, Claude or Gemini · add your web address · get your top 3 fixes
It checks your website from the outside. The free Gap Audit also looks at your tools, your enquiries and your numbers.
What it's costing you
Freezing costs money. So does guessing.
- Money: software licences paid for and never used
- 1 in 2
- Time: lost per employee switching between apps. That's over five working weeks a year, each.
- 4 hrs/wk
- Leads: of businesses never reply to a web enquiry
- 23%
Sources: Zylo 2024 · Harvard Business Review
The fix isn't another tool. It's starting with the job that's costing you most.
Gaps we find, and how we close them
We find the gap. Then we close it.
Some businesses have too few tools, some too many, and some a system nobody can follow. The audit shows which, and we fix only what's worth fixing. You stay in charge.
The enquiry gap
Never miss an enquiry
The copy-paste jobs, chasing emails and lost leads, handed to systems that run without you.
Automations and CRMfixed price · quoted after the audit
The numbers gap
See your numbers
Your numbers in one place, updated on their own, readable at a glance.
Dashboards and reportingfixed price · quoted after the audit
The AI gap
Know where to start
Too many AI tools, or too few? Where AI saves you time, where it doesn't, and what to cut. No hype.
AI Tool Auditfixed price · agreed before we start
Sometimes the fix is less.
Every Gap Audit checks for these too.
Too many tools
We cancel the subscriptions nobody opens and merge the tools that do the same job.
Too complicated
We cut steps instead of adding them, until a new starter could follow how work moves.
free · no sign-up
Learn for free
Ready-made prompts for the jobs you repeat, from replying to enquiries to drafting quotes. Copy one, paste it into ChatGPT, Claude or Gemini. No call needed.
Example screens, not real client data.
How it works
Four steps. No surprises.
Start free. You only pay once you've seen the plan and the fixed price.
Free · no commitment
Audit
We look at your website, your systems and your numbers. Back in 48 hours.
Plan
A written plan and a fixed price. Yours to keep.
Fixed price · only if you say yes
Build
We set it up and test it with your real work. Weeks, not months.
Hand over
You own every login. We show your team how it runs.
You decide after step 2. Only pay if you like the plan.
What a Gap Audit looks like
Every gap, in plain English.
What to fix, cut, add and keep, and who should do it. Yours to keep, whether you hire us or not.
- 01Big gap: FixEnquiriesThe website form emails an inbox nobody checks.EnquiriesWho: Us
- 02Big gap: CutToolsThree AI writing tools on the card. One gets opened.ToolsWho: You, in 10 minutes
- 03Small gap: SimplifySystemsA quote passes through four apps before the customer sees it.SystemsWho: Us
- 04Small gap: AddAIEnquiries after 6pm wait until morning for a reply.AIWho: Us
- 05No gap: KeepNumbersBookkeeping already runs well. Leave it alone.NumbersWho: Nobody
Fix first: 01 and 02. Fixed price for the rest, in writing, before anything starts.
Example report, not a real client.
The window is open
Step out of the herd.
Very few businesses are using AI properly yet. Most are still waiting to see what everyone else does. That gap is closing. Find your gaps and close them now, while everyone else is still guessing.
Book a call
Found my gaps.Testimonials
From our clients.
This guy knows his stuff. It's crazy how much improvement a simple implementation with the right tools can make.
Questions with ChristopherLife coachingCase study: Questions with Christopher → Local directories used to be so labour-intensive. Building our new site would have taken six months at least. With Richard's systems we were up and running in three weeks, and updating the site is 90% quicker and less effort than it used to be.
The Santiago GuideCo-founder, travel directoryCase study: The Santiago Guide → Richard is the guy for turning messy systems into logical and simple solutions for a non-techy business owner.
ResiTechAutomations and dashboards
Questions
Fair questions, straight answers.
How much does it cost?
Every job has a fixed price, agreed before we start. You get it in writing after the free Gap Audit, so you know the number before you commit. No hourly billing, no surprise invoices.
Will this work if I'm not techy?
That's who we build for. We set it up, show you and your team how it runs in plain English, and leave notes you can actually follow.
I already pay for tools. Do I have to start again?
Usually not. We start with what you've got and only add or swap a tool when it clearly earns its keep. Often we cancel a few.
Who owns it when you're done?
You do. Every account, login and file is in your name from day one. If we ever part ways, everything stays with you.
How long does it take?
Most jobs take weeks, not months. The plan gives you a date before you agree to anything.
What happens on the free Gap Audit?
We look at your website, the tools you use and how work moves through your business. Then you get a short written plan: what to fix first, what to cut, what it would cost, and what you could do yourself.
What if I don't need you?
Then we'll tell you, and you won't pay a penny. Plenty of setups already do the job.
Why the name GapShark?
Sharks don't follow the crowd, and they find what they're after by sensing the faintest signals in the water. We do the same with your business: the enquiries that slip through, the tools nobody opens, the steps nobody needs.
Still unsure?Ask us directly
Get in touch
Sound familiar?
Click whatever your flock keeps bleating about. We'll come to the call already knowing.
Which of these sound like you?
1/6Even one is worth a quick chat.